Recruitment in September 2025 | SENIOR MARKETING MANAGER

Recruitment in September 2025 | Senior Marketing Manager

Position: Senior Marketing Manager
Working hours: from 9:00 – 18:00, from Monday to Friday
Workplace: CJ Building, 6 Le Thanh Ton, District 1, HCMC
Deadline for receiving applications: until Sep 30, 2025
Please kindly send CV in ENGLISH to Email: [email protected] with the subject [Senior Marketing Manager] – Full name – CV

Develop and execute innovative marketing strategy to promote local and foreign films distributed by CJ HK Entertainment.
Initiate ideas and supervise the production of marketing & ad materials for new movies including but not limited such as movie poster, viral clip, music video, behind the scene photo and clip, event concept, event materials, POSM, goodies, ads…
Maximize audience engagement and box office performance through effective campaign planning and execution.
Enhance brand awareness and strengthen the company’s position in the Vietnamese film industry.
Collaborate with internal team and external partners (casts & crews, distributors, cinemas, agencies, suppliers) to ensure successful film launches and sustained media presence.
Pro-actively and strategically look for sponsorship for local movie production and/or suitable marketing, PR activities.

Lead the development and implementation of marketing campaigns for film releases, including digital, PR, events, partnerships, and traditional media.
Analyze market trends, audience insights, and competitor activities to inform marketing strategies.
Manage relationships with social media agencies, influencers, and other partners.
Oversee the creation of marketing materials such as trailers, posters, social media content, press-kit, POSM
Coordinate with production, distribution, and sales teams for seamless campaign execution.
Monitor campaign performance and provide regular reports with actionable insights.
Manage marketing budgets and ensure cost-effective allocation of resources.
Organize and execute events such as premieres, press conferences, and other promotional events.
Handle crisis communication and reputation management when needed.

Strong leadership and project management skills.
Excellent verbal and written communication in both Vietnamese and English.
Creative thinking and problem-solving abilities.
Proficiency in digital marketing tools and social media platforms.
Strong analytical skills with the ability to interpret data and market trends.
Negotiation and relationship-building skills.
Ability to work under pressure and meet tight deadlines.
Strong leadership skills, with the ability to train, guide, and effectively connect with team members.

In-depth understanding of the Vietnamese entertainment and Film industry.
Up-to-date knowledge of marketing trends, especially in film and entertainment.
Familiarity with audience segmentation, consumer behavior, and brand positioning.
Knowledge of media planning, advertising, and PR strategies.
Awareness of legal and regulatory requirements in film marketing and advertising.

Minimum 8 years of experience in marketing, with at least 2 years in a managerial role.
Proven track record in film marketing or entertainment industry is highly preferred.
Experience in managing successful multi-channel marketing campaigns.
Experience working with creative agencies, media partners, and event organizers.

Bachelor’s degree or higher in Marketing, Business Administration, Communication, or related field.
Fluent in Vietnamese and English (both written and spoken).
Microsoft Office Suite required.
Able to create Marketing Plans and present them clearly and confidently.
Passion for films and the entertainment industry.
Strong portfolio of previous marketing campaigns (please attach if available).
Willingness to work flexible hours, including evenings, weekends, holidays for events or film launches.